Before launching nxo Tayside & Fife, Fraser had over 20 years’ experience with full service advertising agencies Leo Burnett, Yellowhammer and DMB&B, now all part of the global advertising group Publicis. He has helped to develop strategic results driven, multi-channel campaigns for many of the country’s best-known brands including Fiat, Royal Mail, Barclays, Whiskas, Western Union, Vileda, Continental Airlines and Cancer Research UK. Fraser moved his family back to Scotland in 2005 gaining valuable local agency experience, securing a number of prestigious Scottish-based clients such as W L Gore & Associates (UK) Ltd, Barr Construction and First Scottish. In its first year of trading nxo Tayside & Fife has won contracts with European flooring company Heuga, country house hotel Pine Trees, technology company Tenbu and process improvement firm Helena Bayler.