Are you a small business leader and do you find yourself struggling with recruitment? In 2016 58% of small business owners reported trying to hire staff in 2016, but 52% reported that they were unable to recruit, 48% said that it was a result of being unable to find the employees their business needs.
Fundamentally 60% of recruiters believe cultural fit is the most important factor when recruiting. So by ensuring that your company culture correctly engages with your current teams, culture can be the difference between attracting the right employees for your team and being unable to find any. Culture provides the anchor for your organisation.
A business’ culture is, to a certain extent, responsible for creating its brand image and identity, and many organisations are recognisable just by their culture. No two organisations ever have the same work culture, culture is the defining factor between organisations and makes organisations unique. But most importantly, culture is the factor that determines morale, recruitment, productivity and ultimately the bottom line of your business.
Common characteristics of successful workplace cultures include open communication, an apparent organisational mission, selective hiring, work-life flexibility and competitive pay. And not to forget, enjoyment and fun – in the hard-driving world of business it’s incredibly easy to overlook humanity. Really, culture is about choosing whether you want to be a business that benefits just you or if you want to create a business environment that’s good for all the stakeholders. Culture, after all, is everything.
What influences workplace culture?
Culture is the beliefs, philosophies, principles and values that shape an organisation. Culture controls how employees behave with customers and also each other. By committing to continuously putting people and culture first and making your organisation all about people, you’ll find that culture is the very glue that brings people in your organisation together, but get it wrong and it’ll be the repellent that keeps them apart.
Ultimately, culture is all encompassing in the sense that employee attitudes both internal and external are created as a result of the culture you seek to create within your business. Your business culture will encourage dress sense, are you wanting a Casual, Smart Casual or Business dress code, your culture will define the approach that employees take, but regardless of the dress code, culture will contribute to the overall work environment.
A good company culture can benefit everyone
In today’s society, work creeps in at every opportunity, but sometimes your employees aren’t aware of it. But everyone has a life, a world outside of work and reminding them that it’s okay to be themselves and express their dreams just as much as your company’s, your business can be rewarded with big bold ideas. Innovation is key to survival. Through culture, employees can find their opportunities for personal growth, outline and redefine their self-esteem and change how they view themselves. It’s a known fact that when employees feel content and part of a team, they become more productive.
Let’s consider, when employees succeed and feel appreciated companies see higher retention rates and a higher quality of work. Workplace culture can create effectiveness, through its structure and professionalism, seeping into employees everyday work lives, meaning that your business will only become more efficient and attract the employees of the future.
Overall, the better your culture is, the more time you spend getting it right, the more attractive your organisation will appear to the world outside. Culture isn’t just something inside your business, culture becomes something marketable, and it’s your USP and the hardest thing for a competitor to replicate. Culture drives efficiency and results in the performance your business has been seeking.
So, how do you know if your company has a good culture?
Make the time to understand what your culture is now and outline how you would like it to be in the future, it’s fundamental to identify and properly assess your company’s culture.
Culture, will change and develop over time, it’ll always be a work in progress, but by making your culture just as important as say your next big marketing objective or your next big sales push, you’ll see your company evolve. Workplace culture is too vital to ignore, and it’s your role to continue to shape it as the workplace evolves, it is after all one of your most imperative responsibilities as a business owner.
Do you understand what is going on in your business? At nxo we challenge the way you think about your business by sharing our knowledge and experience to create real change and a lasting impact, can we enable your business and develop your business understanding?