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A Mancunian born and bred, Giles has thirty years experience in marketing communications. He recently led the marketing programme for a major Northwest Regional Development Agency project to promote the growth of ICT (Information Communications Technology) skills in Greater Manchester. Prior to that, he was a director of a specialist agency that produced highly successful internal and external marketing communications solutions for blue chip companies such as O2 and BT and a variety of smaller companies as well as public and private sector organisations.
Giles said: "All too often businesses concentrate their efforts on the sales function without really thinking about marketing, which results in poor sales. The nxo ethos is to look at an organisation’s aims and objectives and help them to maximise their profitability by recommending the right mix of marketing programmes at a price that is affordable."