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nxo Tayside and Fife has been asked by Heuga Home Flooring to help them develop and implement a 3-year, multi-million pound, pan European advertising campaign. Following an extensive joint audit of the business by Fraser Ritchie and Serena Vento, Heuga has agreed to go forward with the interest generation "Trysumer Strategy" recommended during the audit. Patrick Riley, Heuga’s MD said:
"At the halfway point in a five year plan, we needed an independent ‘sense-check’ on our strategy. The nxo team helped us focus on the key issue facing our business and showed us a clear path to achieving it. We are delighted to be working with Fraser and are very excited to be launching our first major consumer advertising campaign for over 20 years."
For more information, see www.heuga.com. Based in The Netherlands, Heuga Home Flooring is the European residential division of InterfaceFLOR, the world’s largest manufacturer of modular flooring.