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nxo Sport & Leisure has been appointed by the UK’s largest synthetic turf manufacturer TigerTurf to provide full agency support for their European expansion. TigerTurf has recently appointed a new Sales & Marketing Director Steve Hewitt from Reebok who has high ambitions for the brand. Steve says: "We have ambitious plans to enter new territories and build our name on a worldwide platform as a leader in the manufacture of synthetic turf for sport and landscape. As diversification can be treacherous we needed an agency with strong experience in a European marketplace and a focus on strategic delivery." nxo has been in meetings with the Marketing & Sales team to develop a new strategic plan with a view to launching dynamically into Europe. As a fast growing West Midlands employer, part of the project will be supported by DTI diversification funding.