1 Know your current position. Where are you now? What’s working; what’s not working so well and what things need to improve within your business.
2 Understand who you are. To be authentic in your messaging you first must understand your ‘why’ and raison d’etre. A company mission and values set will crystallise your focus.
3 Know where you want to be and how you will bridge the gap. A goal without a set of achievable objectives is merely a wish. If you do not set clear objectives then how will you even know when you have got there? Read more