Case Study

FISC Healthcare

“nxo facilitated a change of paradigm as to marketing at FISC and through a consistent change programme partnered with the company resulting in 20% plus year on year growth.”

Eddy FishwickMD of FISC Healthcare


At nxo we work with owner manager businesses that have an appetite for growth. We use our 26 years of experience to guide, mentor and facilitate strategic and sustainable growth whatever the sector.

FISC Healthcare is a well-respected family owned and managed business; a leading supplier of consumables, furniture and equipment to the healthcare industry, predominantly working with the care home sector to help honour dignity in care.

FISC MD, Eddy Fishwick could see the potential for growth and felt ready to take the business to the next level. The challenge was how.


nxo have developed a simple process named MAP – Marketing Applied for Performance, which takes our clients on a journey from their current position to their next destination. This requires business change, which is hard but if the commitment is there it can be achieved with real positive outcomes.

Eddy was committed and chose nxo to work with him to build the family business.  By looking at all areas of the business from culture, behaviour, attitudes, HR, finance and strategic planning, the journey began.


Growth is not an overnight occurrence. It is an iterative process and requires commitment and patience. The process demands that we challenge the existing customs and practices and work closely with the senior team members to gain consensus and lead them to the next phase of growth through culture change, instilling values and inspiring best practise to really make a difference to the day to day operations.

By applying nxo’s proven strategic methodology it resulted in a significant culture change, and sustained growth of 20%+ year on year. Leadership is now strong, team spirit is now high and there is real drive in the business. Every employee knows their purpose, the mission, the value set and is living the brand every day.

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