network blog
stephen brown - nxo southampton
Stephen joins the nxo network with more than 15 years of global marketing experience.
Stephen has worked in the fashion, retail, FMCG, leisure and financial sectors, bringing a wealth of brand and strategic planning knowledge to companies such as Swatch, Post Office, Sea Life and Unilever.
Give your customers reasons to buy from you in 2012
Hello, 2012 will, more than ever before, be the year of the customer. The tightening grip of spending cuts, increasing public sector unemployment, big high street brands going to the wall and extensive press coverage will result in many more people feeling the pinch next year, both financially and psychologically. It sounds gloomy but there [...]
Marketing is about action, so get stuck in!
Hello, Over the past month or so, I’ve been working closely with Swatch to manage the marketing activity of their partnership with the 2011 MTV EMAs in Belfast. It’s a glamorous gig on the face of it; fantastic new showroom with some really clever kit to engage shoppers, the chance to win tickets driving loads [...]
Welcome
Hello, I’m Steve Brown the Brand Marketing Consultant based in Southampton providing marketing solutions, consultancy and project management to aspirational business in Southampton, Hampshire, London and across the South. I’ll be using this blog regularly to keep you up to date on current marketing projects, discuss topical marketing activity and highlight links to stuff that [...]
What is the M&S X-Factor activity trying to achieve?
Hello, The sponsorship by M&S of the X-Factor is puzzling me. It’s not so much the associaition with the show, or indeed the competition prize; afterall M&S has very successfully added glamour and sparkle to it’s image with ad campaigns featuring stylish models and fashion icons. The brand will certainly be exposed to vast audience [...]
