network blog
john laidlaw
nxo oxford
An experienced professional with over 25 years senior marketing experience across the full marketing mix.
John has successfully delivered marketing strategies in both business to business and business to consumer for some of the UK’s leading brands including Tennents,
Diamond White, Barclays, RBS, Prudential, Dixons, Staples and the Post Office.
Strong Branding is more important now than ever
In a recession having a strong brand is more important than ever as customers are even more careful to select the brand that reflects their rational choice and emotional need. Particularly in a recession the customer is looking for something which is utterly reliable and genuine and in selecting a recognised brand they are making [...]